• WHO WE ARE
• OUR SERVICES
  • Digital Media
  • Event Management
  • Strategic Consulting
  • Creative Services
  • Media Operations
  • Driver Training
• THE APPROACH
• RESULTS

Digital Media

Digital media is a natural extension of physical events. Our goal is simple -- create a seamless integration between the two. Whether it\'s creating immersive environments, live broadcasting or connecting with consumers through social and mobile media, Além understands how to change consumer behaviors and how to deliver interactive experiences that inspire, build communities and extend a brand.

Event Marketing
Creating buzz and building anticipation prior to an event are ways to maximize participation rates and awareness. Além works with its clients to develop an integrated event marketing strategy, which can range from identification and outreach to key influencers online, guerilla pop up events, or a simple email campaign. We tailor the tactics to the audience we are trying to reach, but always keep our eye on the goals of the event.

Live Broadcast
Want to extend an event reach to a global audience and increase engagement? Live streaming of an event can help achieve these goals. Além provides on-site video production, programming and live web streaming for any type of event.

Mobile
Brands can use mobile technologies to create an immersive experience for those who are attending an event, starting from the time moment they register. Using location based services connected to social networks, guests can see who else is in attendance, what they are up to and be kept up to date with exclusive information. Além can develop custom applications for iPhones, messaging strategies using SMS and full immersion utilizing augmented reality.

Social Media
Social media is an integrated part of all event strategies. It helps reinforce progressive positioning, popularize the brand, and extend reach to new markets. Além will use a mix of different tactics ranging from Facebook to participation in enthusiast communities. The specific tactic used is based on the audience we are trying to reach.

We never assume everyone is using Twitter or is on Facebook. In fact, prior to launching any program we conduct a conversation benchmark using a social media monitoring solution. This solution allows us to identify places where people are engaging in conversation, who has the most influence and what the sentiment is of these conversations. This insight is used to guide our engagement strategy.

Immersive environments
Our goal is, and has always been, to get people to interact with the world around them. We are constantly redefining what an event is by creating new ways to delight our customers and their guests. Multi-touch walls, transforming physical spaces with digital projections or augmenting reality by transposing digital imagery into the real world are just some of the ways we can create active experiences.