Strategic Consulting

Além understands the need to do more than simply deliver a compelling experience, we must deliver a return on that experience. We work closely in the early phases of the engagement to understand business goals, customer segments and sentiment towards the brand. We use these insights to design events and measurement plans to increase purchase consideration, build brand awareness and boost employee moral.

Sponsorship Development and Activation
Além offers marketing and promotional branding solutions such as sales promotions, direct marketing and merchandising. We also provide event marketing and sponsorship development as well as activation consulting services for any of the events we manage.

Measurement and Research
Measuring the effectiveness of the events we produce and communication strategies we implement are critical to our success. We utilize numerous research methods, including participant surveys, cost/benefit analysis, name capture and demographic information collection, among others. In addition, Além produces market research and trend analysis, as well as sales lead identification, contact, follow-up and post-event analysis.

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