Ojai, California - Land Rover LR2 Launch
Além worked with Land Rover to complete a three-month long project to introduce its latest model, the LR2, to Press, Dealers and Sales and Service staff in the United States. Press from the U.S. and the Middle East completed five separate waves during a three-week program where a rustic campground in California was converted into a 5-star resort that complemented the Land Rover brand.