Senior Vice President of Client Services
Cheryl is an integral part of Além’s corporate business unit and has planned and managed business meetings, product launches, hospitality programs, incentive trips, sales meetings, training meetings, press events, consumer events, trade shows and other events across numerous industries around the world. She is known as a strong motivator who creates custom events that consistently produce exceptional results and memorable experiences, delivering a personal touch to every program guest.
Currently Cheryl manages the Delta Leadership Conference for Delta Air Lines, with approximately 4,000 attendees. She also plans the annual bespoke incentive trip for Yamaha Marine Group, which has traveled to destinations such as Iceland, Portugal and Puerto Rico. Cheryl also works with automotive clients such as Jaguar Land Rover and McLaren, delivering dealer meetings, press launches and consumer events.
Cheryl’s other area of expertise is torchbearer operations for the Olympic Torch Relay. She has planned, managed and executed torchbearer programs for three Olympic Torch Relays as well as supported sponsor operations in every relay since the Atlanta Games in 1996. Additionally she manages VIP torchbearer programs for clients such as VISA, Dow Chemical, Omega, Bridgestone and the International Olympic Committee. Cheryl attended the University of Georgia.