McLaren 570S road and track test drive
2016 Palm Beach, FL McLaren invited their top customers to an exclusive event designed to test drive the flagship of the new McLaren Sports Series, the 570S and to influence new purchases. The drive was conducted on the road and on the track at the Palm Beach International Raceway in Florida, where McLaren drive instructors worked with customers to discover the limits of the 570S. Além partnered with McLaren to coordinate and execute the invitation-only event, including managing venue research and selection, registration, transportation, on-site operations, food and beverage as well as event reconciliation and surveying. The event was a success for McLaren who not only received new orders for the 570S, but also many positive comments via social media.