Our Work
Through Time

Além is a team of passionate and recognized experts that simply deliver the most creative, customized, high-quality events – it’s our team’s DNA. We eliminate the guesswork and risk associated with event planning and offer bespoke solutions that reflect and enhance the brands we work with.  We manage event details so you can concentrate on your business objectives and build lasting connections with your target audience and stakeholders.

By going beyond, Além has grown its business from a single bicycle race in 1978 to a full-service events agency that has been involved in every Olympic Games around the world since 1996.

além’s story

1978

Boulder, CO Bicycle Events

The roots of Além – provided support for bicycle stage racing in the United States.

1982

BMW Motorcycles Corporate Events

Além began designing custom programs for media, consumers, technicians and VIPs.

1986

New York City Marathon

Provided motorcycles & assisted with coordinating RF Transmissions for live TV coverage.

1993

Ironman World Championship

Além has provided race support to the Championships in Kona, HI since the early 90s.

1996

Atlanta Olympic Torch Relay

Executed the Olympic Torch Relay and provided overall motor support for all Olympic Games moving events and media/broadcast operations.

2000

Drive Programs

Além has produced driving events and schools in more than 50 countries worldwide and continues to do so today.

2004

Athens, Greece Global Torch Relay

Planned, coordinated and executed all aspects of the first truly global Olympic Torch Relay in history. The flame traveled to 35 cities in 27 countries on 6 continents for 36 days. In total 11,400 torchbearers participated and the flame and our team were transported with the use of two charter Boeing 747 aircraft and an 18-vehicle caravan.

2008

Democratic National Convention

Além produced all the signature events for the 2008 Democratic National Convention which included the 15,000 person media party and the Green Concert at Red Rocks which featured Sugarland, Sheryl Crow and Dave Matthews. The Associated Press cited the media party as one of the top five highlights of the Convention, declaring “Give the Hosts a Pulitzer!”

2010

Dubai World Cup, Dubai

Began working with the Dubai government to develop a program to promote the spirit and vision of the Dubai “brand”.

2014

Sochi Olympic Torch Relay

Além served numerous roles with the Sochi 2014 Olympic Torch Relay. Além was initially contracted to help develop the scope and budget of the relay, followed by the operational roll out of the project for the Sochi Organizing Committee. Além was also contracted by the relay’s national partner, Ingosstrakh Insurance, to create, plan and execute their sponsorship of the relay across Russia, including their marketing and activation strategy. We also managed torchbearer programs for Ingosstrakh, the IOC, Visa, Dow and Sochi 2014.

2016

Rio Olympic Torch Relay

Planned, coordinated and executed all aspects of the most recent torch relay, a 95-day journey through Brazil to the final destination in Rio De Janeiro to begin the games.